Project Sheet SI Internationalization PME 19866
Presentation of the project on the Website
INDIVIDUAL Project-SI innovation SME
Opening Annoucement | 1 04/S1/2016
Beneficiary Entity | PTCPORT – PLASTIC& TOOLING CONCEPT, UNIPESSOAL LDA
Project designation | AUTO-EXPORT: Exploration of new international markets (Germany, United Kingdom and Mexico), supported in an integrated value chain, new international marketing strategy and organizational development.
Project Code | Norte-02-0752-FEDER-019866
Main objective/exploitation of new international markets (Germany, United Kingdom and Mexico),
Intervention Region | North
Eligible Total Cost | 240,621.10 Euros
European Union financial support | FEDER: 100.457,55 EUR + FSE: 12.167,47 EUR
Project start date: 01/04/2017
End date of the project: 31/12/2019
In order to implement the approach aimed at the level of internationalization and to address the objective of increasing Total VN, the PTCPORT – PLASTIC & TOOLING CONCEPT plans to develop actions framed in the following types of operation:
- Knowledge of external markets: participation in several international fairs in order to create contacts with potential customers.
- Prospecting and presence in international markets: realization of prospecting trips to target markets
- International Marketing: Development of promotion actions, such as promotional videos, creating a consistent corporate identity, market research.
- Introduction of a new method of organization in commercial practices or external relations: hiring of two highly qualified technical staff, one for the commercial area and one for the quality area, to support the exports.
With this project, the entity envisages moving from an international VN of 0% in the year pre-project to 85% in the year post project, through a strategy of market extension aiming at penetration in 6 markets (Mexico, Spain, France, Germany, Czech Republic and kingdom United).